NCAA launches ‘Change’ campaign with 30-second video during March Madness


That's correct! The NCAA recently launched a campaign called "Change" to highlight the ongoing reforms they're implementing to benefit student-athletes. Here are some key details:

  • Campaign Platform: The centerpiece of the campaign is a 30-second video that premiered on Selection Sunday and will be shown throughout the Division I Men's and Women's Basketball Championships [NCAA.org].
  • Focus of the Video: The video focuses on the positive changes the NCAA is making, such as:
    • Guaranteed scholarships for all Division I athletes
    • Enhanced academic support like tutoring
    • Expanded healthcare access
    • Improved mental health services
  • Campaign Duration: The "Change" campaign will continue to run over the next year across various platforms, including broadcasts, NCAA championships, and their social media channels [NCAA.org].

This initiative comes amid ongoing discussions about the treatment of student-athletes in the NCAA. The "Change" campaign aims to show the public the steps the NCAA is taking to address these concerns.

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